Every year you can find speculations about the markets, about what they should do in the upcoming year and this may help marketing professionals. With these predictions they will have some foresight about the activity they might do, but even with this the markets are under pressure, everyone is waiting to know what will happen in the new year.
One of the popular predictions are Rand Fishkin’s predictions, whose predictions in previous years were extremely useful. Here are the ten most important predictions:
1. Obtaining Internet degrees will be very common, which means that a non-for-profit university (USA) might offer a degree program in Internet Marketing specialisation. This will include subjects of SEO, because marketing jobs need knowledge in search engine optimization as well as in digital marketing. Read more