A well planned site structure will definitely improve a website to get higher rankings on searching engines. In this article you will find some really useful ideas of building a strong site structure, tips to get higher ranking, the best SERP listings, and how to make your site more visible for the potential customers.
The site structure is an essential aspect of SEO’s performance, however just a few owners pay enough attention to this feature. An excellent design means a well made structure. It’s relevant for your website to have a structure with logic that ensures an efficient navigation, so it can be cognitively fulfilling for the users.
The site structure can determine whether the users and the search engines understand the purpose and the topic of your webpage, and how efficiently they can use it.
It’s important for your site to have a rich click-through rate (CTR), which is a way to measure your site’s success, and a high dwell time to improve rankings in the search engine result page (SERP).
Sitelinks provide a view into the sites structure, by being shortcuts to the most relevant pages to your site. They show your main page followed by different internal sitelinks under it, and they help the users navigate the site, saves time and they can find quicker the information they are looking for. These are significant ways to dominate SERP. Sitelinks are provided by Google’s algorithm automatically, if your site has a good site structure. Without sitelinks you may have fewer visitors, and lower CTR.
A great structure gets you more web crawlers, also called web spiders, and they read your page, create entries and index the site’s content to provide faster search.
There are several steps to create a great site structure.
You start with organizing your information to make a hierarchy, to create an easy navigation and URL structure.
This hierarchy has to be logical and simple; the subcategories have to be clearly related to the main one, and shouldn’t have more than seven subcategories. Each of the main categories should have a similar amount of subcategories, creating a balance of them within each category.
After that you have to create a URL structure, which follows that hierarchy, using appropriate expressions.
You have to make your coding accessible for the web crawlers, HTML and CSS are the best choices.
If you place your site’s relevant pages too deep within the site, it will take too many clicks too see them. A shallow navigation structure allows the users to find the pages easier and it’s usable.
To highlight your main pages you can list them on a header like subcategories, and if you make a footer, duplicate the main links of your header there.
Another step to a great site structure is to create an internal linking structure that is comprehensive and allows an efficient navigation for the users, helps to display information hierarchy for your site and spreads ranking power around it.
All of the steps are relevant for creating a logical, well made structure and it would show where the links to other pages are and the ones from other pages to your site. Internal linking is important because of the search engines, which can tell how someone can get to your page.
In conclusion a great site structure is the result of a careful planning, that should be done before creating a site, but you can work on it even if you are redesigning your site. What is really successful, is if the users can use it efficiently. As SEO USA 4 YOU says, the script of a webpage is perfect and all in all looks perfect, when it is understandable for its readers, and this will result in an excellent SEO.